This is KEY - Consumer market is being redefined by all of us

This is KEY - Consumer market is being redefined by all of us

In 2007, Ad Age named the “Consumer” the agency of the year. 

One year prior, TIME named “You” person of the year. 

Both publications cited consumers’ newfound ability to help facilitate viral messaging as one of the core reasons that the consumer was more important than any brand or business that could do the same. Interestingly, these observations predate consumers adopting smartphones en masse.

http://www.hasoffers.com/blog/consumers-control-future-mobile/